I was working with a business owner recently and he wanted to brainstorm a better way to attract customers. This is a very common approach, but it is not always the best way to think of a problem. Let me give you an example. Whatever industry you are in, there is probably a “way” you […]

After working with a lot of small businesses, I thought I would share two of the main reason they fail to achieve their potential. They have no goals. Most businesses have some vague idea of the direction they want to go in, but it is not written down. Because it’s not written down, no one […]

Most businesses think they are strategic, but they are actually tactical. Strategy and tactics are big subjects but let me give you an example using an online business I worked with recently. They built a sales funnel that sold a digital product. Once a client bought, they were presented with two up-sells and one down-sell […]

When I am working with entrepreneurs and businesses one of the most common things I hear is “I have this business but what I really want to do is XYZ.” Almost everyone has some secret desire to be doing something other than the thing that makes them money. Here’s what I usually say. If the […]