Knockout Copy
S01E03
KO-Copy Episode 3: The Guys Who Do This Better Will Always Beat You
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Hold onto your seat because in this module Christine shares the “magic bullet” that made her an enduring professional copywriter who outperformed an entire seasoned copy team. You must cover this critical phase in developing your communication strategy because no matter how much you think you know about your product or service, you have barely scratched the surface of what your customers want to know about it, and that’s all they care about, what THEY want to know.
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