Think like a General
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GP
0mins 50secs
Over the last few years, I have dedicated more and more time to working with business owners to help them achieve their goals. If you want to start a business, grow your business or build wealth. The videos on our site will help you get to there faster than anything else out there.
Starring Mark McRae
Genres Business, Business Coaching
Tag Business, Coaching
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How This Young Gun Exploded His Business To $280K Per Month
0.5(lmdb)
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How This Young Gun Exploded His Business To $280K Per Month
Starring Mark McRae
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Tag Business, Coaching
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Surviving In The Pandemic World
0.5(lmdb)
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Surviving In The Pandemic World
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Tag Business, Coaching
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He Made $1,5bn By Getting ANYONE To Pull Out A Credit Card
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He Made $1,5bn By Getting ANYONE To Pull Out A Credit Card
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Your 2-minute Traffic Explainer.
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Your Battle Plan To Connect With ANYONE In Your Target Niche – FAST
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Knockout Copy
1 Season
Jan 2021

#
1 in Series Today
Christine specializes in content-based marketing and copy-blogging, and has built successful traffic-driving blogs for everything from web design firms to Forex traders.
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Starring Christine Potter
Genres Copywriting
Tag Copywriting, Knockout Copy

Knockout Copy
1 Season
Jan 2021

1hr 01mins
S01E01
KO-Copy Episode 1: The 1-2 PunchIf you’d like to achieve 30%-50% more opens and more clicks on any direct response email within the next hour, this module is what you need. Christine provides you with the course overview for Knockout Copy and her foolproof, down-to-earth “1-2 Punch” that will turn anyone who uses her method into a more effective communicator. How do you define effective communication? By tracking your opens, clicks, and sales. She shows you how to use the expertise you already have to interest and excite your customers immediately. Recorded live for your use.

39mins 28secs
S01E02
KO-Copy Episode 2: Two Things You Need To Do Before You Write Another WordThe two mapping formulae in this module provide any entrepreneur a solid, flexible backbone to your communication and sales strategy, no matter what product or service you’re selling or who your customer base is. By the way, do you KNOW who your customer base is? How do you know and why? And, what do they need from you? Mapping both your customer avatar and your target market dials in your niche so you can communicate more effectively, immediately.

31mins 56secs
S01E03
KO-Copy Episode 3: The Guys Who Do This Better Will Always Beat YouHold onto your seat because in this module Christine shares the “magic bullet” that made her an enduring professional copywriter who outperformed an entire seasoned copy team. You must cover this critical phase in developing your communication strategy because no matter how much you think you know about your product or service, you have barely scratched the surface of what your customers want to know about it, and that’s all they care about, what THEY want to know.

47mins 33secs
S01E04
KO-Copy Episode 4: 512 “Quick & Dirty” Copywriting HacksThis module is the heart and soul of Knockout Copy. You do have a copywriting superpower and Christine is here to help you unlock it. Then, she’ll give you everything you need to supercharge you communication ability with a 512-point “Quick & Dirty” copywriting matrix that allows you to dial in your emotional triggers as easily as ordering takeout. This Emotional Matrix is one of the biggest reasons the Knockout Copy Course continues to be among the most popular Strategic Empire has produced.

1hr 07mins
S01E05
KO-Copy Episode 5: Inspiration is for Wusses!The ugly truth of writing, especially copywriting, is that inspiration is a liar. In this module, you will learn how to stop waiting for the fickle muse of inspiration and start writing effective, battle-tested, and profitable copy on command. So you can have consistent, repeatable results and consistent, repeatable sales each and every day.

1hr 07mins
S01E06
KO-Copy Episode 6: Instant Word Power Copy ClinicYour email, sales page, or social media post has approximately 6 seconds to convince the reader to keep reading or click on your page. To succeed, Christine shows you where 80% of your writing firepower needs to focus and how to improve on any headline instantly in this live-recorded copywriting clinic. Oh, and if you think the headline is the only part you need to worry about – think again because your email subject line is your “headline’s headline.”

1hr 39mins
S01E07
KO-Copy Episode 7: VSLs and Sales Pages That Actually SELLIn this deep dive, yet fast-paced module, Christine walks you step by step through the secret Video Sales Letter and Sales Page formula that has made her clients more than $20 million in revenue. This formula was developed to keep prospects engaged, focused, and enthused so that by the time you make your call to action (CTA), they’re wondering what took you so long.

1hr 15mins
S01E08
KO-Copy Episode 8: Ethical Swiping & All The Legal Sh*tYou are a busy business owner and don’t have hours to spend soaking up information. You need a way to write fast, effective, profitable copy and keep doing it daily. You also need to keep your nose clean from a regulatory standpoint, so you have to know what claims you can and cannot make about your product or service so that you don’t wind up on the wrong side of the law. This module provides you both because Christine gives you the “how to” on the time-honored practice of “swiping” copy, and also gives you specific, real-world resources that will keep you from crossing any legal lines. If you needed a quick & dirty way to write, you need this module.

52mins 26secs
S01E09
KO-Copy Episode 9: My Copy Machine & The Cash Cow You’re MissingWhat if you could take one piece of content – anything from a blog post to a podcast – and turn it into a full week’s worth of direct response emails, forum posts, and social media content in less than 1 hour per day? After this final module in the Knockout Copy course, you will have the exact formula to do that. Plus, you also get a brilliant “easy add on” to increase your sales exponentially for very little time and effort.
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Business Wisdom
1 Season
Nov 2020

#
2 in Series Today
Learn the wisdom I have learned from over 30 years in business.
Play Now
Starring Mark McRae
Genres Wisdom
Tag Business, Wisdom

Business Wisdom
1 Season
Nov 2020

4min 19secs
S01E01
If you don’t manage this 1 factor, you will fail! – (MOTIVATION & SUCCESS)Stress is the #1 buzzkill for entrepreneurs. Here’s a few thoughts on how to manage and beat it to achieve success.

8mins 03secs
S01E02
It's time to talk about what effect COVID-19 is going to have on your business – (ENTREPRENEURSHIP)We are in uncharted waters. All around the world, things are changing, fast. How you assess the risk to your business and decide to act now could be the difference between massive growth and closing up shop for good. Knowing your “uncle point” will be the most valuable tool you have to assess how to move forward.

2mins 00secs
S01E03
This ONE FACTOR is worth more to you than reading 1,000 books! – (HOW the ECONOMIC MACHINE WORKS)I’m a great believer in books – in stories – to learn all kinds of new concepts and skills, but ONE GOOD CONVERSATION with an expert can slice through your learning curve in seconds. I explain in this brief video.

2mins 11secs
S01E04
A Fish Story Worth $5,000! – (BUSINESS COACHING) – ENTREPRENEURSHIP DEVELOPMENTOne of the most famous copywriters in the world made millions and millions of dollars thanks to the lesson contained in this short video.







